Normally, projects pay a PR firm to connect us to media outlets like Coindesk, or KOLs on twitter, or start a thread on, reddit, 4chan etc. But we want to try something new: why don’t we make our future with our own Heroes? Why bet on a PR firm?
Therefore, we're going a "Guerrilla Marketing" route, where every community member can be a marketer, spreading the word for us on all kinds of platforms they already organically engage with. To help you guys better do your job, we compiled this document to offer all sorts of resources, angles, stories about Integral.
Updated March 31, 2021
The world's best DEX & CEX liquidity of ETH-LINK is currently on Sushiswap and Coinbase Pro (Sushiswap, with its $200m pool, currently beats Coinbase Pro 3:1 in depth).
Our ETH-LINK pool is currently matching both of them in depth by mirroring Sushiswap's pool size * 1.25 = $250m, with our small ~$5mil pool.
You see how this is getting interesting? If we can sustainably do this with $5m, we could do a lot more with our $700m TVL. This is "Concentrated Liquidity", and because we manage this for you, let's call this the "Managed Concentrated Liquidity".
Trading has launched on ETH-LINK
https://twitter.com/Rager/status/1376949060792315905?s=20
'Continuous Vampire Attack': The AMM Wars Are Getting Interesting With Integral - CoinDesk
9 months ago, our innovative liquidity concentration feature was called "very interesting" but "un-validated" by many skeptics in this space. We were the underdog and no one seriously believed in us.
But lately, our design was validated by the Uniswap V3 announcement because liquidity concentration turned out to be their main flagship feature.
It turns out that we are not crazy, and as a consequence, we will be the 1st DEX to have liquidity concentration in a very similar fashion to V3. Our mainnet is rolling out a full month ahead of V3!
<aside> 🔥 What is Concentrated Liquidity? Integral piles its Liquidity Providers' capital around the mid price to serve Traders more efficiently. This is much more capital efficient for LPs compared to leading AMMs (like Uniswap V2) because this practice does not need a lot of LP capital lying very far away from the mid price and doing nothing. This practice requires only 1/20 the AUM to have provide the same liquidity. So given the same trade volume, our LPs earn 20x more Fee APY.
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